The Thing: To Elevate Us All

Abstract

Could this be the thing? The thing that answers the call we hear within ourselves. The thing that re-ignites a passion for excellence. The thing that inspires positive action in individuals, teams, organizations, or communities. Dare I say, the thing that unites a nation? For this to happen, this thing must not just be appealing, but must feed a visceral hunger. It has to tap into something we all know in our bones is powerfully important, no matter what our journey or context. It must illuminate a path that young and old alike can follow, especially in the toughest moments. That’s a tall order. But there’s good news: This thing is something people want. The problem is, we’ve gotten disconnected from it. Until now.