Facing and Embracing the Fourth Industrial Revolution with Character

Abstract

The advent of the Fourth Industrial Revolution (Industry 4.0) in the early part of the 21st century produced
internet-based connectivity of people and machines, cyber-physical systems, and mass customization
of products and services. The rise of advanced information technology (AIT) such as social media,
artificial intelligence, machine learning, robotic process automation, and drone delivery of products in
this context has greatly changed the nature of leadership practice by redefining the functions and roles
that AIT and people play in organizational operations. The introduction of “superjobs” that integrate a
range of traditional jobs typically performed by people with AIT to produce efficiency and productivity
gains has introduced complexity and threats to people’s wellbeing. Despite this paradigm shift, calls for
supporting the human condition have been made by business and military organizations. In response to
these calls, we examine how research and practice on character strengths and their development can
support the human condition and serve as benchmarks for re-inventing organizations well into the future.
Specifically, we expand considerations of character strengths by framing them as a means to support
design principles of Industry 4.0 organizations while enhancing the human condition through knowledge
of oneself and others that leads to constructive engagement.